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AI in Finance: Benefits, Real-World Use Cases, and Examples

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Depending on how they are used, AI algorithms have the potential to help avoid discrimination based on human interactions, or intensify biases, unfair treatment and discrimination in financial services. The risk of unintended bias and discrimination of parts of the population is very much linked to the misuse of data and to the use of inappropriate data by ML model (e.g. in credit underwriting, see Section 1.2.3). AI applications can potentially compound existing biases found in the data; models trained with biased data will perpetuate biases; and the identification of spurious correlations may add another layer of such risk of unfair treatment (US Treasury, 2018[32]). Similar to all models using data, the risk of ‘garbage in, garbage out’ exists in ML-based models for risk scoring. Inadequate data may include poorly labelled or inaccurate data, data that reflects underlying human prejudices, or incomplete data (S&P, 2019[19]).

Finance professionals will still need to be proficient in the fundamentals of finance and accounting to oversee the algorithms and be able to spot anomalies. However, their day-to-day work will increasingly focus less on crunching the numbers and more on data interpretation, business analysis, and communication with key stakeholders. Skills, such as business strategy, leadership, risk management, negotiation, and data-based communication and storytelling, will help to complement the abilities of AI in finance. Underwrite.ai uses AI models to analyze thousands of financial attributes from credit bureau sources to assess credit risk for consumer and small business loan applicants. The platform acquires portfolio data and applies machine learning to find patterns and determine the outcome of applications. Ocrolus offers document processing software that combines machine learning with human verification.

Finance Function Excellence

This, however, is hard to achieve in practice, given that tail events are rare and the dataset may not be robust enough for optimal outcomes. Interestingly, AI applications risk being held to a higher standard and thus subjected to a more onerous explainability requirement as compared to other technologies or complex mathematical models in finance, with negative repercussions for innovation (Hardoon, 2020[33]). The objective of the explainability analysis at committee level should focus on the underlying risks that the model might be exposing the firm to, and whether these are manageable, instead of its underlying mathematical promise.

CFOs cannot afford to stand on the sidelines as generative AI reshapes the finance function of the future and its partner functions, such as marketing and HR. Embracing this technology is crucial to maintaining a cutting-edge finance organization. In a recent Harris Poll of workers, about half do not trust the technology.3 Finance leaders should consider change management carefully, leaning into the idea that generative AI can support our lives, transforming from an enabler of our work to a potential co-pilot.

  • These organizations are six times more likely to succeed with their AI initiatives, and their employees report a threefold level of job satisfaction.
  • For Chase, consumer banking represents over 50% of its net income; as such, the bank has adopted key fraud detecting applications for its account holders.
  • This is particularly important for those SMEs that are viable but unable to provide historical performance data or pledge tangible collateral and who have historically faced financing gaps in some economies.

For all its tantalizing potential to automate and augment processes, generative AI will still require human talent. And since Finance draws upon enormous amounts of data, it’s a natural fit to take advantage of generative AI. © 2023 KPMG LLP, a Delaware limited liability partnership outsourced accounting and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. KPMG has market-leading alliances with many of the world’s leading software and services vendors.

AI in Finance: Challenges, Techniques, and Opportunities

A neutral machine learning model that is trained with inadequate data, risks producing inaccurate results even when fed with ‘good’ data. Equally, a neural network8 trained on high-quality data, which is fed inadequate data, will produce a questionable output, despite the well-trained underlying algorithm. AI is being used by banks and fintech lenders in a variety of back-office and client-facing use-cases. Chat-bots powered by AI are deployed in client on-boarding and customer service, AI techniques are used for KYC, AML/CFT checks, ML models help recognise abnormal transactions and identify suspicious and/or fraudulent activity, while AI is also used for risk management purposes.

Top 10 Biggest US Banks by Assets in 2023

TQ Tezos aims to ensure that organizations have the tools they need to bring ideas to life across industries like fintech, healthcare and more. Here are a few examples of companies providing AI-based cybersecurity solutions for major financial institutions. Here are a few examples of companies using AI to learn from customers and create a better banking experience.

In most cases, regulation and supervision of ML applications are based on overarching requirements for systems and controls (IOSCO, 2020[39]). These consist primarily of rigorous testing of the algorithms used before they are deployed in the market, and continuous monitoring of their performance throughout their lifecycle. Synthetic datasets generated to train the models could going forward incorporate tail events of the same nature, in addition to data from the COVID-19 period, with a view to retrain and redeploy redundant models. Ongoing testing of models with (synthetic) validation datasets that incorporate extreme scenarios and continuous monitoring for model drifts is therefore of paramount importance to mitigate risks encountered in times of stress. The human parameter is critical both at the data input stage and at the query input stage and a degree of scepticism in the evaluation of the model results can be critical in minimising the risks of biased model decision-making.

Greater efficiency and faster decision-making

Finally, the open issues and opportunities to address future AIDS-empowered finance and finance-motivated AIDS research are discussed. A social media company’s financial reporting team sends the investor relations team a preliminary draft of the quarterly income statement and balance sheet. Anticipating a strong reaction from the financial markets, the investor relations manager asks an analyst to draft a script for the quarterly earnings call and to formulate potential questions from investors.Input. The analyst imports data from the current and previous quarters into a spreadsheet formatted to be easily understood. To give the tool context and help it understand the types of questions to expect, the analyst also incorporates script drafts and transcripts from previous earnings calls.

Blindly handing over responsibility to a machine is not just uncomfortable, it’s unadvisable. AI-supported processes must support a transparency that allows people to observe the process and freely take control when necessary. Bank One implemented Darktace’s Antigena Email solution to stop impersonation and malware attacks, according to a case study.

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They prioritize using artificial intelligence to help individuals do their jobs better rather than using AI to improve the productivity of departments or functions. These organizations are six times more likely to succeed with their AI initiatives, and their employees report a threefold level of job satisfaction. Its platform finds new access points for consumer credit products like home equity lines of credit, home improvement loans and even home buy-lease offerings for retirement.

Importantly, the use of the same AI algorithms or models by a large number of market participants could lead to increased homogeneity in the market, leading to herding behaviour and one-way markets, and giving rise to new sources of vulnerabilities. This, in turn, translates into increased volatility in times of stress, exacerbated through the simultaneous execution of large sales or purchases by many market participants, creating bouts of illiquidity and affecting the stability of the system in times of market stress. The technology, which enables computers to be taught to analyze data, identify patterns, and predict outcomes, has evolved from aspirational to mainstream, opening a potential knowledge gap among some finance leaders. High volume, mundane processes, such as invoice entry, can lead to fatigue, burnout, and error in humans.

The technology analyzes digital images and videos to create classification or high-level descriptions that can be used for decision-making. User experience could help alleviate the “last mile” challenge of getting executives to take action based on the insights generated from AI. Frontrunners seem to have realized that it does not matter how good the insights generated from AI are if they do not lead to any executive action. A good user experience can get executives to take action by integrating the often irrational aspect of human behavior into the design element.

There are also specific features based on portfolio specifics — for example, organizations using the platform for loan management can expect lender reporting, lender approvals and configurable dashboards. The financial services sector is rapidly gaining momentum with innovations in applications of AI. Financial institutions get real-time data analysis and insights with AI-powered analytics and predictive modeling. Read on to learn about 15 common examples of artificial intelligence in finance, how financial firms are using AI, information about ethics and what the future looks like for this rapidly evolving industry. The majority of banks (80%) understand the potential benefits of AI, but now it’s more important than ever with the widespread impact of COVID-19, which has affected the finance industry and pushed more people to embrace the digital experience.

AI in Finance: Benefits, Real-World Use Cases, and Examples
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